Logo Design
In this assignment you will be designing artifacts for different aspects of a company of your invention. Naturally, we must first create that business before we can go any further.
Paul Rand Assignment
Before beginning anything, I would like you to follow the link below and read the article by a prolific logo designer named Paul Rand.
PAUL RAND READING Once you have finished reading please write at least a 1/2 page response.In your response be thinking about the following things In the reading Paul Rand says the following:
-What do you believe makes a good logo? -Do you think a good logo should describe what it is identifying? Why or why not? Please write your response in complete sentences, correct grammar, and correct punctuation. Really think about and write and intelligent response. Please write this in a word document and upload to Google Classroom. |
Logo Re-creation
Before you start creating a logo for a business of your own, I would like you to find 2 logos that you do not think are the best they could be and recreate them into something better. Both of these should be done in Illustrator and you can create multiple variations if you wish.
Business Plan
In this class we will be designing artifacts for different aspects of a company of your invention. Naturally, we must first create that business before we can go any further.
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Business Ideas:
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Research:Once you have chosen your business and answered all the corresponding prompts I would like you to search the internet for different logos for the business that you chose.
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Now we want to really begin thinking about the creation of your logo:
Organic, colorful, beautiful, elegant, ribbon, sparkles, romance, daisy, rose, orchid, plant, iris, nature, water, glass, bouquet, blooming, petal, stick, babies breath, prom, thank you, sorry, love, formal, kind, fragile, leaves, steams.
All of this should be on one Google Doc and uploaded to Classroom when you are finished.
- Beginning to think about a logo may be a daunting task and you may be asking yourself a million questions. What do I do? How do I represent my company in one image? Do I add text? Do I want only an image? Do I want to make something clever? Should it be elegant? Should it be playful? These questions could go on and on.
- So to start getting all these questions out, you are going to create a list of words that come to mind when you think about your company. On your business plan document, list 20-30 words. These words will also be beneficial for your partner when they begin creating your logo.
Organic, colorful, beautiful, elegant, ribbon, sparkles, romance, daisy, rose, orchid, plant, iris, nature, water, glass, bouquet, blooming, petal, stick, babies breath, prom, thank you, sorry, love, formal, kind, fragile, leaves, steams.
All of this should be on one Google Doc and uploaded to Classroom when you are finished.
Logo Cover Image. Retrieved February 5th, 2017. https://www.pinterest.com/locotoday/best-logo-design/; Paul Rand IBM. Retrieved February 5th, 2017. https://www.pinterest.com/locotoday/best-logo-design/; Logo Colors. Retrieved February 5th, 2017. https://www.pinterest.com/pin/162974080239580881/; Getaways Logos. Retrieved February 5th, 2017. https://www.pinterest.com/pin/162974080238670688/;